We run Pine Works by talking to Bruce

In EP.002 we told you about Bruce. This time we showed you. Bruce is our operations agent, an OpenClaw install that reads every Granola transcript and Discord thread we produce and keeps Studio, the internal tool he built and runs for us, up to date. Ryan asked him on air to add a prospect, and a few minutes later there it was. Everything on screen was a demo copy full of people Bruce made up for the occasion, so no, you’re not in it. You’re in the real one.

Joe explains why off-the-shelf CRMs, built for HVAC companies counting wins and losses, never fit a consulting shop, and why Studio has two main characters instead: opportunities and people. Clients, collaborators, and old friends all live in the same rolodex, because around here they tend to turn into one another. He also walks through the games he plays with Bruce twice a week to keep everyone’s people file fresh. We are on version seven of the games.

Yesenia shows the business health dashboard she sketched on paper, refined in Claude Code, and handed back to Bruce to build, plus an experimental people view that treats the team like a little world instead of rows in a table. Anthony explains the trick underneath it all: Studio lives in Bruce’s own working files on the same server, so the organizing happens once, when information comes in, not every time someone asks a question.

We close on what’s next (more agents with different jobs, branded PDFs on demand) and how to roll out an agent of your own: give it its own accounts, match the permissions your people already have, and never let it pretend to be a human.