# EP.002 · Bruce works here now

From We Should Talk About This on the Internet, a live show by Pine Works.

- Episode: EP.002
- Aired: 2026-08-06, 2:04 PM ET
- Status: archived
- Video length: 52:05
- With: Anthony Colangelo, Yesenia Perez-Cruz, Joe Rinaldi
- Topics: AI agents, automation, agency operations
- Page: https://weshouldtalkontheinter.net/episodes/002-meet-bruce/
- Watch: https://youtu.be/0rR5to7Yh6c
- Audio: https://media.weshouldtalkontheinter.net/ep002.mp3 (49:37)

## Show notes

We finally introduce Bruce properly. He's the Pine Works agent, avatar of a
certain Freehold, New Jersey singer-songwriter who moonlights as a park
ranger, and he manages everything we were bad at keeping up with: the Notion
updates, the Pipedrive fields, the notes from every call. Joe rates him 85 to
90% as good as doing it himself, in a fraction of the time, which frees Joe up
to be special Joe.

We get into what Bruce actually is (an OpenClaw install on a small server,
living alongside the studio site he manages), why our CRM makes people the
main character instead of deals or spreadsheets, and the approval loop Joe
still runs before any data changes: green light, red light. Somewhere in
there Bruce observed that "people are always in scope." He came up with that
himself. We're keeping it.

Also in here: Joe's relationship games with Bruce (start, bench, or cut),
what all this costs to run, talking to your wrist in the car, Yesenia on
friction logs and the doorway effect, and why the site you're reading has no
CMS. Agents publish it. Including this episode, which Ryan queued up on air.

## Chapters

Times follow the video.

- 02:42 Welcome back, meet Bruce
- 04:05 Bruce introduces himself
- 06:19 85% as good, in a fraction of the time
- 09:12 The Notion breaking point
- 13:56 What Bruce actually is
- 16:45 Bruce is the CMS
- 20:22 Unlearning buttons and forms
- 22:39 People are the main character
- 26:56 Green light, red light: supervising the agent
- 30:11 Idea generators and relationship games
- 36:19 Trail maps and the case for more agents
- 38:41 What Bruce costs to run
- 41:34 Sites published by agents, no forms
- 44:08 The doorway effect
- 48:36 Trust, firewalls, and what to push on next

## Links mentioned

- [Granola, the transcription tool that feeds Bruce](https://www.granola.ai)
- [Notion, where the CRM lived before Bruce](https://www.notion.com)
- [Pipedrive, where deals are the main character](https://www.pipedrive.com)
- [Craft CMS, whose v6 repo gets watched by an agent every morning](https://craftcms.com)
- [Loom, the pre-Granola way of thinking out loud](https://www.loom.com)